Design &

— Brand

⸻ Independent hands-on Design Director, specialised in concept-driven communications across branding, visual systems and digital experiences.


Work


Work

Focus

Brand development
Visual Systems
Interactive Design
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AI Integration
Art Direction
Leadership

Latest

BETTER BITES

Teamed up with Avery Dennison to reimagine and expand their visual identity.

Enginuity®

Developed Enginuity’s brand identity to reflect its role as an AI-powered guide through the complex world of intellectual property.

Targetstar®

Brand and product direction for the sports startup Targetstar, aimed at defining their positioning and expression.

Targetstar®

Brand and product direction for the sports startup Targetstar, aimed at defining their positioning and expression.

Through AI

“Through AI” is a self-initiated study exploring how large language models can be integrated into visual creation.

⸻ Designer, Thinker, Human.

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51.5072° N

0.1276° W

X

©FR — 2025

All rights reserved 2014 - 2025

LDN → Global

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+

51.5072° N

0.1276° W

X

©FR — 2025

All rights reserved 2014 - 2025

LDN → Global

-

51.5072° N

0.1276° W

-

X

©FR — 2025

All rights reserved 2014 - 2025

LDN → Global