⸻ Designer and leader dedicated to build and growing brands through distinctive experiences.
A1
For the last fifteen years, my focus has been on crafting brand experiences that blend meaning, functionality and lasting impact.
Along this journey, I've collaborated with several industry giants making my creative mark in cities like Milan, NYC, Singapore, Madrid, Zurich, Amsterdam and London.
My adaptability is a defining feature, allowing me to tailor my role based on the client, project scale, and scope – whether it involves hands-on design, design leadership, or strategic envisioning.
Currently based in London, I operate globally and remotely, leveraging my skills to create purpose-driven brand experiences for companies of all sizes.
⸻ Collaborating with brands, I employ a straightforward approach to envision and explore the potential trajectory of their business, offering relevant solutions for their products and services.
P2
1
Research
Making insights clear and turning them into the basis for a creative approach.
2
Design Strategy
Turning the creative approach into concepts and a design strategy.
3
Design Explorations
Employing the design strategy to investigate and establish a fresh design direction.
4
Production
Putting the plan into action and carrying it out across various touch-points based on the new direction.
S3
Conceiving
Drawing on research and intuition, I envision, articulate, and visualise the fundamental basis upon which a brand, product, or service can thrive.
Brand Development
Creative Direction
Design Direction
Research
Strategy
Insights
Naming
Crafting
I conceptualise and construct the components that constitute the overall brand or product experience across various touch-points.
Brand design
Verbal identity
Digital product design
Photography
Presentations
Websites
Motion direction
⸻ Throughout my experience, I've had the chance to collaborate with a variety of companies, startups, and well-known brands, offering novel viewpoints on established assumptions, methods, and solutions.
C4
Coca-Cola
Disney
Diageo
Iberia
IKEA
Leica
Natwest
NielsenIQ
PSG
Reef
Siemens
Turkcell
Unilever
& more.
⸻ I presently operate as an independent Design Director and lecturer, managing projects independently or with the support of a team of collaborators.
P5
Motivated by curiosity and a deep love for learning, I immerse myself in various active side projects encompassing Design, Art, Music, Photography, and beyond. Additionally, I am actively involved in teaching at one of Europe's most esteemed design universities, the Politecnico of Milan (POLIMI).
⸻ Designer, Thinker, Human.
☻
Confidentiality agreements restrict me from showcasing a significant portion of work created in the past years. If you're interested in learning more, feel free to get in touch.