— Project
As brand steward, I led the development of NielsenIQ’s complete experiential language—shaped by a combination of quantitative insights and qualitative research. This ensured that every creative decision, from visual design to user interaction, was both strategically aligned and audience-relevant.

The team work translated complex business objectives into a cohesive design system. This included defining the brand’s visual expression, color behaviour, illustration style, iconography, UX patterns, atomic UI components, and extensions into motion and sonic branding. The result was a comprehensive, future-ready toolkit—built for consistency, scalability, and long-term adaptability. Rather than a static asset library, we delivered a curated system designed to grow with the brand while maintaining clarity and strategic intent.