— Project
With a focus on supporting amateur and recreational athletes, the project centered on repositioning the brand to highlight its core offering: physical and digital tools designed to improve performance. This strategic shift laid the groundwork for future product development and marketing efforts, with a clear emphasis on versatility and growth.

The visual identity was crafted to convey confidence, reliability, and energy—appealing to both experienced players and a new generation entering the sport. A clean, understated palette is anchored by a vivid orange accent, a direct reference to the clay target, chosen for both its recognizability and visual clarity in outdoor conditions. This system was extended across the digital experience, ensuring accessibility and usability across varied environments, from in-the-field tracking to post-session analysis.

Collaborating closely with the UX team, I helped translate the brand’s visual and strategic foundations into an app experience that reflects its values—highly functional, responsive, and designed to adapt intuitively to user needs.